A trip back in time with David Lester in his book, “How They Started Global Brands” promises to be both enlightening and thought-provoking. This book published in 2008 feature 21 international businesses that only started as good business ideas. Going back to their roots, Lester tells the story of how these businesses that are now household names in many countries evolved from startups into the popular global businesses they have become.
The inspiring stories of these global businesses include; where the initial idea for the business originated from, how they chose their brand names, the challenges faced by their founders, how and when they started, how long it took them to make their first million and the secret of their success.
This book is loaded with practical lessons that every entrepreneur or aspiring entrepreneur will benefit from and you should definitely get a copy