Today, China is not only home to one of the world’s largest economies and the most rapidly developing cities; it’s also extremely technologically advanced, with widespread, high-speed internet and ubiquitous wifi.
But only a few decades ago, things looked very different. And this was when Jack Ma entered the scene with his remarkably innovative mindset, founding what would become one of the world’s most valuable companies: the e-commerce platform Alibaba.
In this book , you’ll learn the story of China’s consumerist trend, trace Jack’s journey from being a modest English teacher to becoming the emperor of Chinese consumerism and discover what made his e-commerce empire so remarkably successful.
You’ll also find out
- how Alibaba uses webcams and free toys to go the extra mile in customer service;
- what Jack Ma expects from his employees in return for offering free bikes and a beautiful artificial lake in their workplace; and
- why China’s internet firewall was a godsend for Alibaba.